
Mom Essentials: Joanna Track
Canada’s e-commerce queen reveals her favorite picks.
Noticing a lack of of e-commerce options for Canadian women, Joanna Track created eLuxe in 2011, and it has since become the premier shopping destination for our girlfriends to the north. The Toronto-based fashion entrepreneur keeps a tight schedule to make sure she spends plenty of time with 3-year-old Teddy and still has some leftover to dedicate to her favorite charitable causes. From pancakes to Balenciaga, we find out what she regularly drops into her shopping cart.
Click on the products to shop her mom essentials.
![]() | Jeans: J Brand |


Add new comment