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Tuesday, June 18, 2013
Mom Essentials Joanna Track

Mom Essentials: Joanna Track

Canada’s e-commerce queen reveals her favorite picks.

Noticing a lack of of e-commerce options for Canadian women, Joanna Track created eLuxe in 2011, and it has since become the premier shopping destination for our girlfriends to the north. The Toronto-based fashion entrepreneur keeps a tight schedule to make sure she spends plenty of time with 3-year-old Teddy and still has some leftover to dedicate to her favorite charitable causes. From pancakes to Balenciaga, we find out what she regularly drops into her shopping cart.

Click on the products to shop her mom essentials.

Jeans:  J Brand

T-shirt:  James Perse

Winter coat: Mackage

Cold weather accessory: Scarves!
Piece of jewelry: My wedding ring
Non-diaper bag: Balenciaga

Beauty product: Tata Harper restorative moisturizer

Who cuts your hair: Frank D’Agostino, The Big Tease (Toronto)
Kid’s haircut: Haircuts on Wheels (they come to us!)
Kid’s shoes: GEOX

Kid’s clothing brand: Joe Fresh

Sneakers: Ash Wedges

Novel: The World According to Garp by John Irving
Children’s book:  Oh, The Places You’ll Go! by Dr. Suess
Music to listen to with the kids:  Backyardigans
Brunch with the kids:  MoRoCo Chocolat
Four Seasons Resort Nevis in the West Indies
Family-friendly restaurant: Il Fornello
Food to make with the kids: Pancakes
Kid’s birthday party cake: Loblaws

Candle: Voluspa

Stationery: Iomoi

Stroller: Uppa Baby

Coffee: I’m a tea drinker—green tea
Organizational tool: iCal
Healthy snack to share with the kids:  Dried fruit
Diaper bag: LeSportsac

Luggage: Tumi
Best Mother’s Day gift: A sleep in!