Look Like Drew Barrymore
The new mom launches a brand new line of makeup
I’m always a little bit weary when celebrities launch their own cosmetics line. So when I heard about Flower Beauty the latest celeb beauty brand from actress and new mom Drew Barrymore, I didn’t get too excited. But then I actually tried the makeup… and everything changed.
What shocked me the most is the sheer luxury of the products. I expected Flower Beauty, which is available exclusively at Wal-Mart, to be more mass than class. My favorite makeup tends to mostly be from high-end brands like Chanel, By Terry, and Chantecaille—the formulations and packaging are far superior to most of the mass brands out there. Flower Beauty products, however, are rich with beautiful pigments, have gorgeous textures and are housed in glamorous packaging. The reason they’re able to keep their price points so low (prices range from $4.98 to $13.98) is because most beauty brands have to spend thousands of dollars on advertising and marketing, which takes away from the money spent on formulation. Lucky for Flower Beauty, they have Barrymore at the helm doing all the ads and personal appearances free of charge. You couldn’t ask for a better ambassador!
The standout products from Flower include their amazing mascaras, the tinted moisturizer and the lip tint stick. Next time I need to go makeup shopping, I’ll be forgoing Madison Avenue and heading to the nearest Wal-Mart in New Jersey to stock up on more Flower. —Melissa Schweiger