Josie Maran's Beauty Secrets

The model/eco-beauty entrepreneur gives us a glimpse into her beauty routine

When Josie Maran created her namesake beauty line, Josie Maran Cosmetics, she built the eco-friendly brand around one ingredient—organic Moroccan Argan Oil. Referred to as “liquid gold” for its ability to soften the skin, clear up blemishes, and fight the signs of aging, Argan Oil is literally a miracle ingredient full of vitamin E and essential fatty acids that nourish the skin and make it glow. 

“My 100% Pure Argan Oil is my secret weapon—it’s a skin-soothing, complexion-clearing cure-all,” says Maran. “With all the weird toxins in the air these days, it’s especially reassuring to know that Argan Oil creates a protective barrier, too.” Here, Josie—who has a five and half year old daughter and is due to give birth to her second any minute—gives us the lowdown on her personal beauty routine. —Melissa Schweiger

How did your beauty routine change when you became a mom?

You could say I’ve perfected the “natural look”—on some days, I’m lucky if I have time to swipe on lip stain and mascara. I love makeup and fashion and always will, but when it comes to being a mom, my kids will always come first.

What’s your favorite cleanser, and why?

I love my Argan Cleansing Oil because it’s a 3-in-1: cleansing oil, makeup remover, and anti-aging moisturizing treatment.     

What sunscreen do you use on yourself and your kids?

I use my Argan Sun Protection on my body and Argan Oil Daily Moisturizer with SPF 40+ on my face. Both are infused with Argan Oil, so they protect the skin from premature aging while repairing and reversing sun damage. They’re also gentle enough to use on your kids.

What does your five-minute face entail? 

Moisturizing with my 100% Pure Argan Oil is always my first step. If the kids have kept me up and I’m looking tired, I rub a little Argan Oil under my eyes to brighten them up. Then I brush on some mascara and my favorite lip color du jour.  

What are your favorite multi-tasking products?

Multi-tasking products save me every day, which is why I’m on a mission to create as many of them as humanly possible! Argan Oil is the ultimate multi-tasker. I use it on my face, my hair, my cuticles, and as a body moisturizer. That’s why we call it the Moroccan Miracle Moisturizer.

What’s your beauty advice to other moms who barely have time to swipe on their lip gloss every day? 

Do whatever it takes to feel great about yourself. If that means taking five minutes to moisturize your face, do it. If that means jumping in the shower, or praying your baby will stay asleep, do that!

What’s your date night beauty look? 

I believe that, where makeup’s concerned, less is more. Keep it simple and let your natural beauty shine through. My Argan Matchmaker Serum Foundation is great for that. For a big night out, I suggest dramatic eyes, courtesy of My Beautiful Eye palette. To complete the look, an eyelash curler and mascara will bring focus to the eyes.  My favorite eye product is my GOGO Instant Volume Argan Mascara—not only because it adds va-va-voom volume to my lashes, but also because it supports a great cause.  For every mascara sold, I donate one to a patient at City of Hope, one of the nation’s leading cancer care centers. 

What’s the best beauty trick every mom should know?

My 100% Pure Argan Oil is great for the whole family, even babies.  Argan Balm can be used to soothe diaper rash and also heal rough patches on mom and dad’s hands and feet. And don’t leave home without my Argan Bear Naked Wipes. They’re natural, safe, and biodegradable—perfect for cleaning little faces and hands.