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Wednesday, May 22, 2013

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TAD

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Address: Via del Babuino, 155, Rome, IT
Website: None
Phone: +39 06 3269 5131

Short for “Tendenze e Antiche Debolezze,” which translates to “trends and old weaknesses,” this high-end department store is a unique conceptual shopping experience. It’s organized in a winding collection of smaller rooms, so wandering around the shop feels like exploring the personal home of an artist rather than a shopping in a department store. A tunnel lit by Technicolor lights invites customers in. From there, shoppers feast their eyes on flowers, to a room of high-end gadgets and fashion from a range of designers. Rome mom and wedding planner Viviana Colombassi says, “I also love TAD. You can find designer clothing from harder-to-find brands, stunning high-end furniture, a florist, a hair salon, and a small café. It also carries a good selection of fragrances, some international magazines. It makes for great sightseeing for anyone interested in design.”


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