Why We Love Aden + Anais

The beloved baby brand, known for its vast array of soft cotton muslin swaddling blankets, is a favorite of moms of all stripes

A brief recap of early art history shows that swaddling has been around for a while—represented everywhere from the draping cloths in medieval Madonna and Child portraits to the cradle boards thought to have been used by nomads in ancient Asia. And though the practice of swaddling has gone in and out of vogue ever since, Aden + Anais has done wonders to re-establish the procedure as an essential, affordable, and eco-friendly (not to mention aesthetically pleasing) part of raising a newborn baby. 

Most every item in Aden + Anais’ award-winning collection of absorbent wraps, wash cloths, security blankets, bibs, and sleeping bags is made from the brand’s signature, 100 percent breathable cotton muslin from Australia. Today, U.S. mothers can find products in a variety of sizes, hefts, and with embellishments ranging from puffy clouds to bright red stars to delicately construed giraffes. Newest additions to the selection include adorable fitted crib sheets, mum + bub bath and body products (all naturally derived from freshly fermented pawpaw fruit), and the new-fangled “Serenity Star” feeding and sleep system, a device that encapsulates an electronic feeding diary, nightlight, sound machine, clock, and room temperature indicator, all in one. Simply genius! 

And where such headway is concerned, be sure to check out the company’s Swaddle Love Foundation, started by company founder Raegan Moya-Jones to eliminate touch deprivation in orphaned babies around the world.