Spotlight On: Soft Serve Fruit Co.

Treat the kids to healthy, guilt-free ice cream, courtesy of this New York City-based dessert spot

When former New York City attorney Chloe Epstein wanted to treat her three kids to dessert free of artificial flavors, colors, and sweeteners, she decided to take matters into her own hands. Epstein, her husband, and a health-conscious friend started experimenting and discovered that fresh fruit could transform into a yummy treat on its own with the help of a blender, some ice, and a little sugar. That’s when the Soft Serve Fruit Co. was born. Most menu items contain only three ingredients: natural fruit, water, and a touch of organic cane sugar. 

Here, Epstein talks about why she started The Soft Serve Fruit Co. and shows us one of her favorite recipes—the PBJC smoothie—a yummy blend of warm peanut butter, banana soft serve, chocolate chips, and strawberries. If you can’t get to one of the New York City locations, you can order their goods to be delivered to your doorstep anywhere in the U.S. —Melissa Schweiger