The Honest Company

Smart, safe, and stylish products for the family

Being a parent is truly a superhero feat. You’re expected to nourish, provide for, and protect a small human being. And it’s just not protecting them from obvious things like speeding cars and wild animals; it’s also shielding them from the invisible, like the toxic chemicals that can be found in your everyday household items—the ones you use on your children.

This is why actress Jessica Alba started The Honest Company, which sells its own brand of eco-friendly diapers, bath and body products, and cleaning supplies. Since having her two children—daughters Haven and Honor—taking care of them has become her number one priority in life. “Being a mom is the most profound experience I've ever had," she has said.

Along with partner Christopher Gavigan, a well-known environmental health advocate, The Honest Company brings a safe line of products that parents can depend on. Their sunscreen meets all FDA regulations and is safe for babies six months and younger; face and body lotion is made with organic olive oil, shea butter, and organic aloe; and the multi-surface cleaner fights grease with no synthetic chemicals. 

And as expected from someone who has made the best-dressed list several times, Alba has created a stylish and well-designed line of products that will look smart lined-up in the bathroom, bedroom or kitchen. Skull and bones diapers? Amazing!  

In addition to being safe, effective and stylish, The Honest Company is also convenient—they deliver whatever you need right to your door. Could it get any better? Actually, yes—with every purchase you make, a portion of the proceeds goes to Baby2Baby, a non-profit that helps families in need of baby gear and clothing. Now, that’s something we can all honestly get behind. —Anne Ichikawa

Photos courtesy of The Honest Company